Direct mail / home-service contractors
Good Mail Co.goodmail.ai
Predictive direct mail subscription for home-service contractors — picks the homes most likely to need a roof, furnace, or window replacement next cycle, instead of mailing every door.
- What was broken
- The product had been built as a multi-vendor every-door-direct-mail marketplace with one-shot payments — about 50,000 lines of code, no live customers, and a business model the team had already decided to abandon. They needed to pivot to a 3-month subscription product backed by a predictive-leads database, but the existing stack didn't model subscriptions, didn't talk to the leads database, didn't handle multi-city purchases, and didn't support quarterly billing.
- What we delivered
- A full pivot in five days — deleted the ~50,000 lines of dead code, then rebuilt the subscription stack from territory mapping through Stripe checkout. Shipped a 5-step signup wizard with a city-picker map, multi-city quote engine with per-city demographic adjustments, quarterly billing for longer commitments, and a cron job that hands finished orders off to the printer. End-to-end verified live on the production domain.
- Outcome
- 73 commits in 5 days (Apr 28–May 2, 2026) carrying the project through a full pivot. 11 of 11 redesign phases deployed.